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News Flash is where you will find prominent happenings that surround American Rock Rods and the ARR crew. For the latest day to day events, please visit our Face book fan page.


FALKEN TIRE TO PARTNER WITH CLIFTON SLAY AND AMERICAN ROCK RODS FOR 2012 KING OF THE HAMMERS BUILD Falken Tire's Off Road program set out last year to begin building its name in a new category for the brand. Heavily focused on its new Wildpeak A/T tire line and the company's well equipped Jeep JK, Falken participated in multiple events across the country including Tierra Del Sol, Moab Easter Jeep Safari, and capped off 2010 as the presenting sponsor of Off Road Evolution's JK Experience. Having recently announced the expansion of the new Wildpeak A/T line to include several 37 inch tire options, Falken is excited to announce the next step in the evolution of their program. Falken Tire has enlisted the support of Clifton Slay, and American Rock Rods to build their Ultra 4 Series vehicle and begin preparations for the 2012 King of the Hammers event. "We are excited to begin working with Clifton on this project and believe his experience in the category will prove to be invaluable for the program's success", claims Andrew Hoit, Falken's Director of Marketing. "The successful launch of the Wildpeak A/T line has proven how tough our tires are and we believe there is no better event to showcase the tire's strength and durability than the King of the Hammers." "I am honored to be selected as Falken's designer and builder for this project", states Clifton Slay. "Falken has taken a bold approach into off road motorsports by immersing themselves into the dirt culture as behind the wheel participants. Giving their tire engineers a real world, first hand perspective of the elements necessary to craft a world class off road performance tire. We at American Rock Rods are very enthusiastic to contribute our experience in partnership with the Falken motorsports team to further their upward drive in the off road arena". Andrew Hoit of Falken and Clifton Slay will be co-driving the car in 2012. Look for build images and updates at the Rock Rods section and our Face book page Who is Falken tire? Check out their website here.


Four wheeler magazine, one of off road's title sources lists American Rock Rod's house bead lock the Spyderlock Wheel as one of it's top elite products of the year. Directly quoted from the magazine; What is it: Spyder Lock Wheels Why it's Cool: Spyder Lock set out to build a super-stout Jeep/buggy wheel, and ended up with a unique look that can survive a thrashing. The beadlock ring stiffens the face of the wheel, protecting both the hub and valve stem from carnage, while little grooves clamp against the tire to prevent slippage. Flush-mounted Grade-8 hardware ensures serviceability while steel inserts imbedded in the aluminum engage as the wear surface for long thread life.


The 9th 4Wheel & Off Road's Ultimate adventure was a mud every day event, chalked full of the usual sleep deprivation, bug bites and break downs. Clifton Slay was bestowed with a new record of most vehicle damage with the least amount of mileage covered in Ultimate Adventure history. As a twist this was inclusive of two vehicles he was piloting at separate times. As a result Clifton spent most of the event being Fred Williams' co-driver and side kick. Creating their own brand of mayhem. During the event Clifton's CJ7 wore Pitbull tires' Maddog 38X18" meats. Which proved a very versatile tire, capable of functioning meritoriously during the rigors of UA's multi-terrain demands. For complete coverage of the 9th annual Petersen's 4Wheel & Off road's Ultimate adventure, look for magazine coverage later this fall. Or visit the website at www.4wheeloffroad.com. For the scoop on Pitbull's new tire line up visit http://Pitbulltires.com.


If you have always wanted to crash one of Clifton and AJ's American Rock rods or trade paint at high speed. Feel what it's like to leave the starting line in Ensenada, Mexico, avoid running into the locals and live to make it back to the States. Here is your chance to get a little flavor that is Baja. 2XL Games has created " Baja - The edge of control" the closest thing to Baja available in the virtual world. To further submerse you in the Baja experience, it is rumored that each game comes with an authentic taco and grape Fanta drink from Coco's corner. You can choose Clifton and AJ as a team in their Jeep speed version Unlimited adventure Jeep, available to jump and drive under the 4X4 class. For additional information go to the game site at www.BAJAGAME.com


Spike channel's Xtreme 4X4 presented it's latest project the S10 Truggy adorned with American Rock Rod's Spyderlocks 20" bead lock wheels. Toted as one of the shows most over-the-top and most popular builds. With final assembly and attention to every detail making this a hardcore performer a show stopper. The Spyderlocks being the best choice for a project at this level and expectations. For more and information and to follow the conclusion of the build, go to: www.powerblocktv.com


The Colorado edition of MTV's real world was shot early June at an undisclosed area in Denver. To match the Colorado theme, MTV contacted Chuck Pennington and our own Clifton Slay to help complete there set with some " native" input. After a two week build headed by Chuck, and further inspirational style and steel provided by Clifton. The project was complete and assured to represent our off road community with true hard core vogue. We can't give out the details of show, however keep a look out for something big and yellow that has a small furry inhabitant that answers to the handle "Chucky".